Madonna has been paid USD10 million to advertise Sunsilk hair care products.
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The Hung Up singer will front the company’s new Life Can’t Wait global campaign, which will launch at the American Super Bowl on Sunday, with Shakira and the late Marilyn Monroe.
A 30-second advertisement – which will premiere during the fourth quarter of the Super Bowl – will include old footage of Madonna, Shakira and Marilyn interwoven in a pop art style montage.
The phrases “Some girls can’t wait”, “To make life happen” and “Their hair tells their story” flash up on screen accompanied by Madonna’s hit song Ray of Light before the commercial ends with the words “Make you hair happen.”
However, while Madonna was paid a huge £10 million for her involvement, Shakira only pocketed $2.5 million.
Stan Cook, vice president of US hair care operations at Unilever, who own Sunsilk, said: “We’re proud to unveil a powerful global campaign that features three truly inspirational icons.
“They are celebrated not only for their accomplishments, but for living with passion and urgency, as well as having the confidence to take leaps of faith with their lives and their looks. Our hope is to inspire a new generation of women to do the same.”
Sunsilk previously paid British pop group Girls Aloud UKP1.25 million to front their UK campaign.
